The public relations handbook

Book Cover; Title; Contents; Notes on contributors; Preface; The context of public relations; What is public relations?; Public relations and communications; Public relations, politics and the media; Public relations and management; Professionalism and regulation; Strategic public relations; Corporate communication; Corporate identity; Public affairs and issues management; Business ethics, public relations and corporate social responsibility; Stakeholder public relations; Media relations; Internal communications; Corporate community involvement; An introduction to financial public relations

Public sector public relationsConsumer public relations; Business-to-business public relations; Cause-related marketing; IT sector public relations; Shaping the future; Changing media; Research and evaluation PR grows up?; Future challenges for PR; Bibliography; Index

Access-restricted-item true Addeddate 2021-11-26 11:07:26 Bookplateleaf 0002 Boxid IA40298219 Camera USB PTP Class Camera Collection_set printdisabled External-identifier urn:oclc:record:51843811
urn:lcp:publicrelationsh0000thea_g0y0:lcpdf:341ba921-04db-40f9-87b6-e76bbadff6ad
urn:lcp:publicrelationsh0000thea_g0y0:epub:7c2f6a95-e2b3-4c0c-bab5-9b3084178ac4 Foldoutcount 0 Identifier publicrelationsh0000thea_g0y0 Identifier-ark ark:/13960/s24dcw4hfj0 Invoice 1652 Isbn 0203461339
9780203461334
0415213339
9780415213332
0203769570
9780203769577 Ocr tesseract 5.0.0-rc2-1-gf788 Ocr_detected_lang en Ocr_detected_lang_conf 1.0000 Ocr_detected_script Latin Ocr_detected_script_conf 1.0000 Ocr_module_version 0.0.14 Ocr_parameters -l eng Old_pallet IA-NS-1200204 Openlibrary_edition OL24253176M Openlibrary_work OL8095732W Page_number_confidence 99 Page_number_module_version 1.0.5 Pages 310 Pdf_module_version 0.0.17 Ppi 360 Rcs_key 24143 Republisher_date 20211126143525 Republisher_operator associate-teresita-fernandez@archive.org Republisher_time 444 Scandate 20211124235410 Scanner station35.cebu.archive.org Scanningcenter cebu Scribe3_search_catalog isbn Scribe3_search_id 9780415213349 Source removed Tts_version 4.5-initial-80-gce32ee1e Worldcat (source edition) 51843811